WHY USE GOOGLE ANALYTICS?
Simply put figuring out what is and isn’t working on your website and within digital marketing campaigns, allows you to make more informed strategic decisions for future success.
With Google Analytics you can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks display advertising, pay-per- click networks, email marketing, and digital collateral such as links within PDF documents.
Google Analytics long list of features include:
- Powerful custom reporting that can be scheduled to be sent via email
- Reports are easily exported to Excel
- Detailed campaign reporting – measure the impact of your marketing activities
- Ability to measure internal site search; know what people on your website are searching for
- Integration with Google AdWords and Google Search Console
- Device segmentation for monitoring your mobile and tablet traffic