GOOGLE ADWORDS & EMPIRE9
At Empire9 we are passionate about Google Adwords and the benefits it offers our clients. We're a Google Partner and an unapologetic advocate of all things Google. In terms of reaching potential customers, cost and overall performance it's hard to find an advertising medium that is more effective than Google Adwords!
Running a Google Adwords campaign provides a great opportunity to increase your digital presence, get found for important keyword searches, and see your brand positioned more prominently on the search results page.
In fact Google Adwords is a marketers dream! It displays results directly related to what the user is searching for, allowing advertisers to show the right message to the right person at the right time. Which in turn increases the likelihood of getting a lead or conversion.
Google Adwords offers a pay per click model and is highly measurable - every dollar can be tracked back to a particular keyword, ad or search query. Which allows us to monitor your performance and make tweaks to your strategy according to real data.
Why Use Google AdWords?
Increasingly companies are directing their advertising dollars online; and of the money going to online advertising buys nearly half goes to search ads. Which makes sense! Google Adwords is intent driven so your message appears at the exact moment a person searches for a product or service like yours.
- REACH: Did you know 92% of all internet user use search engines! There are over 2 billion search queries online each month and more than a billion of those are conducted on Google.
- RESEARCH: Consumers love to research products online while making the purchase decision. In fact 67% of internet users have gone online to search for a product advertised offlineAnd 89% of all consumers research products online.
- RELEVANCE: Paid search displays results directly related to what the user is searching for. Allowing advertisers to show the right message to the right person at the right time. (Geographic and location targeting can also be be applied to provide further relevance.)
- RETURN ON INVESTMENT: It’s hard to think of an advertising platform that provides more clarity in terms of ROI. Google Adwords operates on a pay per click model - which means businesses only pay for visits. Costs are easy to control - with daily budgets. And it’s highly measurable allowing you to track conversions and keyword performance.
How we can help
We’re Google certified AdWords experts and love helping clients get great results. We can help you with:
- Campaign Account Set Up - Including budgets, targeting, creation of ad groups, ad copy, landing page recommendations and initial keywords, including negatives.
- Maintenance & Reporting - Regular account maintenance and optimisation for online leads or sales. Monthly reporting and recommendations.
- Monthly Media Spend Recommendations – We will recommend a monthly media spend based on current volumes for relevant search terms. This could be adjusted as the campaign progresses.
INTERESTED IN FINDING OUT MORE?
Don't hesitate to get in touch with us, we would love to discuss your business and how we could help.